Airlines use ‘me-too marketing’

Based on ‘me-too marketing’ strategy, the low budget airlines are currently opening their routes-flight to other destinations which is similar to what other exclusive airlines has been doing. This is in order to get quick profit-making so that they are in line with exclusive airlines such Korean Air and Aseana Airlines. Currently, Jeju Air will be opening their route flights to Kota Kinabalu, Malaysia and Sapporo somewhere in July. This routes was actually been done by Korean Air before. While Jin Air plans to operate flights to Saipan, a route that is controlled by Asiana Airlines before.

Airlines improve in-flight service

The airlines are also trying to improve their in-flights quality by providing more entertainment and upgraded their services in order to broadened the customer choices. Free travel lounges that has been first introduced by Jeju Air, have also been adopted by other low-budget airlines. Example, Jin Air recently opened a lounge in Guam offering local travel information including rental car and hotel reservations to its customers.